2008
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Yesterday’s post on the relaunch of Pick of the Day: Worldwide Exposure… Was kind of a wake up call for me and a valuable lesson on how most of our visitors think and react.
If you remember the Dobizo Will Finance Your Clothing Company April Fool’s Day Prank long story short one of our writers said we would finance your apparel company and we would pick the best clothing company that left a comment out of the top 10. Needless to say in a couple of hours I received 100’s of emails from entrants who all thought they we’re ready for the financing/investor stage, but yesterday in the Worldwide Exposure article we wrote about how we would write about your clothing company on the front page of the blog that receives thousands of daily visitors and thousands of daily subscribers, but I received less than five emails that actually thought they were ready…. 
huh! and the others were talking about how they would be ready in the future or just not ready at the moment, but you’re ready for financing?
That’s kind of curve ball for me how you can think your company is ready to receive thousands in financing, but not ready to be seen by thousands. If you’re company is not ready for public exposure then how are you ready to receive tens of thousands of dollars in financing?
Can someone make sense of that to me, because it just sounds like most think financing is the root to all their business problems, but if you received that kind of financing would you truly be ready to implement it in the right places and be smart with your new found cash flow?
What would you do with your financing if you received it? How can you be ready for financing, but not ready for free publicity? Somebody please make sense of that to me!
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April 22nd, 2008 at 9:39 am
To me being ready for exposure and knowing what to do with financing is a big difference. Many of us are not ready for exposure because we dont have the financing to be ready. You can have everything great on paper ready with a business plan and what not but you dont have the actual goods or the money to pay a graphic designer to put your designs into photoshop etc. I think i can say for many of us thats where we are at. I have been doing this now for 2 years and loss so much money now having a better idea of what to do the money isnt there so its a slow crawl. But plain and simple I think many of us are gaining the knowledge and the money will come
April 22nd, 2008 at 12:13 pm
That’s a very good point. Just because you’re ready for financing, doesn’t mean you’re ready for exposure. Those are 2 completely different phases of the business. Another reason that the response rate wasn’t that high could simply be that some people still feel the sting of the April Fool’s joke, and really didn’t want to go there again with claims of help from Dobizo. That wasn’t my personal reason for not responding, but it did bring back the events of April 1st, and I’m sure others thought about it as well.
April 22nd, 2008 at 2:52 pm
Well we’ve done Pick of the Day in the past and many were concerned as to why they weren’t being used if they were readers..so I decided to bring it back after emails asking to be reviewed…so I doubt that was it, but I also thought this article would make for a great discussion so I decided to write it anyway
April 22nd, 2008 at 4:24 pm
lol i think it is a great discussion hope we get some more comments
April 22nd, 2008 at 6:32 pm
Fred, you need MONEY (financing) in order to get your product ready for the public exposure. Public exposure without product is like having a plate with no food to go on the plate. Even though you could have an idea and get the public exposure and someone may hear the idea or see it on paper, folk want to see the product or at least a small trail of success with the product. Now as for me, our website is about 75-80 percent done, our product is almost ready and there are a few more things to work out. So we figure around middle of May Rebel Clothing Company will be ready.
April 22nd, 2008 at 6:49 pm
I think you hit the hammer on the nail. I feel that most people feel that money is the answer to their problems. (me included) There are so many things that I need and want to happen now, but financing stops those things from happening. Also, in my opinion people sometimes need a wake up call. Telling people you will finance thier business in my head I was thinking not right away, it takes time for that to get rolling. Your post about allowing businesses to be part of Pick of the Day sounds more immediate. Just my 2 cents.
April 30th, 2008 at 12:59 am
I’ll take both please, exposure and financing.
There can never be enough exposure when starting out! Ready or not. Just getting your name out there and branded is a tough thing. If you have no stock, hand paint a shirt with your logo and sell it out of the trunk of your car.
I think about all the traffic mall stores get. Zillions of shoppers pass by the front racks of stores…how many people actually stop, sort through the inventory hanging and make a purchase? That inventory can end up sitting there for a while before it’s moved to the back of the store in the clearance section. Imagine that, after all those potential buyers passed them by.
How many people will read my comment here and click on my name to check out my site, and actually buy from me? For one thing, no one knows who I am or what I am about, and there are many who are not willing to take the risk and purchase from me, and a host of other reasons why people don’t drop their cash. So, the more exposure Sexy Skins gets, the more people will check me out, and with that, more will trust the name and trust me. Ya, so I’ll take the exposure. I’m ready. And if someone wants to invest, rest assured, I’ll be ready too.