2008
The Evolution of the Male Urban Consumer
Posted by: Fashion06 in Business |
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DNR speaks on the evolution of the urban consumer and where has he gone??? Nowhere just evolved and moving along with the natural progression of fashion in my opinion.
You either adjust with the times or sit around and play catch up while losing sales to the progressive company’s that are willing to adapt to a little change. LRG did it and look at the success of their clothing line by bridging the gap between skate,surf, and street wear to form a brand with a universal appeal.
Some highlights from the article that I agree with:
“If you want to find him, skip the urban specialty stores and check out the floors at Nordstrom or Metropark instead, where he is picking up some premium denim and a rock & roll–inspired T-shirt. At his local skate shop, he’s decked out in So-Cal action-sports labels. Underground sneaker shops sell him hard-to-find gear from progressive streetwear labels.”
Highlights that I don’t agree with:
“Even Abercrombie & Fitch, home of the white-bread frat boy, has become a popular destination for the wandering urban shopper. “
I want go as far to say that urban shoppers are wearing brands like Abercrombie & Fitch..maybe some Polo, Chaps or Lacoste, but not Abercrombie & Fitch at least not from my personal observations.
In my opinion the urban industry is long overdue for a new look, because the industry in my opinion was inspired by the hip hop industry and culture itself, which has taken on a new look lately and the fashion adapts accordingly.
Consumers seem to be looking for slimmer fitting, premium quality…preferably exclusive clothing.
New look of the urban consumer:
Has the urban fashion industry as we know it changed or just evolved?
Popularity: 9% [?]
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April 30th, 2008 at 8:56 am
Very true article. I mean I try to explain this all the time to older industry execs. We are a generation that knows how to bargain. We are stereotyped as $200 sneaker fiends and materilistic. But we really just wear WHAT WE LIKE TO. We dont conform to your ads of us in at basketball courts decked out with a single brand head to toe. As for Abercrombie, that stuff is too rich for my blood. lol unless maybe theres a 50% sell somewhere I dont even bother looking for that brand. But i have seen here in philly over the past few years, we have adapted Hollister t-shirts and True Religion jeans the same way we did different color Ralph lauren Polos and Guess Jeans in the late 90’s. In all, we get in where we fit in. Monday might be “souljah boy white tee im bored and schools out day” and tuesday might be “Its hot out, the girls are lookin fresh, gotta step it up and throw on my BBC tee, Gucci Aviators, and some Hollister Cargo shorts DAY” Our style is complex! My inspiration comes from the compfortable, risk taking, self aware individual inside of all of us.
April 30th, 2008 at 4:48 pm
YOU KNOW NOTHING OF THE INDUSTRY THE HIP HOP AGE IS OVER BLACK PEOPLE NEED TO STOP INFLUENCING MUSIC FASHION
April 30th, 2008 at 7:57 pm
And u care because?… Maybe your the only “thing” thats influenced, influenced by ignorance. FYI: Fashion and music are not defined by race , i guess you were too busy being influenced to notice…
April 30th, 2008 at 10:16 pm
Yeah black people, Stop it. I need to speak with your leader about influencing music fashion right away.
LOL, sorry, couldn’t resist..
May 2nd, 2008 at 12:35 pm
Wow, leang,that was some ignorant ish you spurted out there! since you havent noticed, let me enlighten you so you’re not walking around with your head in the clouds, or up your arse, or wherever it is you store it for safe keeping……Black people have been influencing music AND fashion forever, and will continue to do so. Join us, cause you can’t beat us, ya digg?
May 3rd, 2008 at 9:18 pm
That cat could not be serious. Such a laime attempt. Of course black folks will continue to set trends. No way around that. However? Whites, asians, latins, all have been and continue to be just as talented in that regard. It appears to be an open & equal playing field as much as ever here the 2008. It doesn’t matter what a persons race is when it comes to setting yourself apart in the industry. You and your ideas just need to dope as $#@!,
What black people do need, is to continue to be that seed & root that has set American pop culture at the top of the world. Hence the American Dream.
May 4th, 2008 at 1:27 pm
Why, yes, Rod, that cat was and IS serious. And of course whites, asians, latinos, etc. are just as talented, I meant in no way to suggest otherwise…..What I love most about your post is that your ideas need to be dope, cause that’s what its about, agreed?
(It occurred to me after I wrote this that you may’ve been referring to Leang, so, if so, disregard) Peace.
May 4th, 2008 at 1:47 pm
Now that i re-read my 1st post, not once did i refer to any race. With that said maybe i should appologize to leang and the other ignorant reply for not defining “we”. When i said “we” i was referring to the generation, pop culture, young adults. Not race, nationality, or gender. It was in response to the DNR article hence that wasnt about any of those subjects either. But lesson learned…Im good and gone…
May 4th, 2008 at 4:48 pm
its not that the urban consumer is changed there nothing out there that identifty with them its all about marketing brands such as rocawear sean john and lrg are played out people are always looking for the new ish and everyone not in to skateboarding and rap music this is where u really need to know your consumer sitting in an office designing clothes is not the way to design u have to see what people are into
May 4th, 2008 at 10:28 pm
My post was a response to leang. I guess I should have stated that n my post.