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When?I say price points I’m referring to the different price levels at which manufacturers sell clothing. If they were all sold at the same price points there would be no need for the?different priced stores liked TJ Maxx compared to Bloomingdales or a?boutique like Fred Segal or Barneys.

Each have their own target market and different price points that they cater to and if they were to up and change they would most likely lose their market share. You wouldn’t see Fendi in?TJ Maxx (At least not at Fendi price) just like you would definitely not see Ecko at Barneys. It just wouldn’t make sense!

Price points?range from mass produced (lower priced), budget (TJ Maxx, Marshalls), moderate, better, bridge clothing lines, to the highest form of fashion couture. We have definitely talked about at least one of each on Dobizo. Most people don’t even think of the different categories of price points when deciding to start?their?fashion line.

Which price point does your?fashion line belong in? mass, budget, moderate, better, bridge, or couture.?

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