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First off let me say the higher your ROI the better. The definition is pretty self-explanatory, but I wanted to dig?a little more into the term. If you have been reading this blog for awhile than you have definitely came across the term ROI or Return On Investment which is the profit or sales generated as a result of?a clothing company/individual investing capital. Simple definition is your return on invested money.

You do it everyday in a business you buy office supplies, pay for samples, flyers, and advertise…spending money, but how many actually calculate their return on investment…I do now. It has helped me save money in life and in my business. Think about all the things you purchase for your business that generally sit around and are never used, but even worse never earn you any money. Buy a book. It may not give you a return directly, but it will give you knowledge on the subject and indirectly if you put the information to work make your chances at success greater than they were before you read it. I noticed how so many people want to start a clothing business, but are very hesitant about investing in their future.

There is definitely nothing wrong with that, but you have to spend money to make money…yeah I know you’ve heard that a million times. What you don’t have to do is spend money which equals a complete lost. When I make purchases for my business I either decide on which is the better investment (Higher ROI)?or which one will cost me less but yield the same results.(Quality, value) Sometimes not purchasing?a product/service?isn’t a choice that’s is where you have to weigh your options. Many entrepreneurs are so eager to get started they go with the first contractor who offers what?SOUNDS like a fair deal without really doing any research or comparing prices and all around services offered by competing manufacturers. They are out there you just have to get up off your butt and find them.

Some of the above that I mentioned is so important for small indie clothing companies like ours, because financing is most likely the biggest barrier to entry or where most clothing companies fail to pay attention. Realize that your financing and budgeting is just as important as the designs or quality of garments that you put out on the market. Without one you can’t have the other.

How many of you actually sit down and think about what kind of profit or return you will get off of products/services that you purchase?

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