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I found this quote on a website ( Fashion Critic) a while back and kept it in my folder to keep me focused on what my mission truly was, which was to design clothing that made people look and feel good.

“What creative designers emphasize is relationship between the wearer and the clothes. Ideally, this is all there needs to exist ? a judge, and the object he judges. This relationship is no longer in equilibrium. That balance has been upset by those who worship material culture, and by those who despise it. Both groups are reactionary. The worshippers follow trends, celebrities and the magazines, and slavishly acquire the advertised goods. Their purchasing decisions have absolutely no meaning, except that of desire to be trendy and fear of being ridiculed for not being so. The others scoff, understandably, at the shallowness of the former, and often write off fashion altogether as a mere playground for the idle and the facile. By emphasizing the material aspect of fashion, both groups deemphasize its artistry. Both sides are thus responsible for the loss of beauty, of a sense of craftsmanship and artisanal tradition, for the loss of quality. Such losses impoverish culture.”

What I took from this quote was design with a meaning and design with a purpose. Alot of times people just jump on a bandwagon and stay on until it breaks down, leaving them stranded until another wagon (trend) comes by. This is the road of a follower and as designers we should try to lead the pack instead of trailing behind scavenging for scraps. Take a minute and think of the items you have in your closet and think of why you bought them. Look through and check the ones that will be there until a fad burns out, which are ultimately the ones that you’ll shake your head at when looking at old pics saying “what the hell was I thinking?”. Now, turn to those that you’ve had in your closet for a while and think of why they are still there, what connection do you have to that item and why can’t you let it go. Those are the items that you need to focus on when designing. When you can connect with people through your designs it helps to build brand image and brand loyalty. These are the people that will help to push your line and help you achieve whatever it was that you set out to do when you first started designing. So remember when designing have a mission and stick to it. The brands that have are the ones that will survive and have longevity and those that don’t will burn out and leave you shaking your head saying “what the hell was I thinking?”.

Ace of All Trades

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