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Well first let me introduce this new category Fashion Designer Profile, which will include the bio of prominent fashion designers or clothing company owners. With these profiles I will try to include any information that I know or have found about these fashion designers or brand owners. From what school they attended to any formal training and there career path as a clothing designer (Anything to do with there companies or fashion career). How will this help you? Because it is good to know were you stand in the industry (In terms of training, or education, surroundings) and the background of other successful designers in the industry and in the process you will be educated on successes and failures of other designer entrepreneurs.

Today’s profile is about Tony Shellman you might not know the name, because he isn’t a famous rapper or celebrity turned fashion designer/clothing company owner, but has an extensive background in the fashion industry as an entrepreneur behind three successful brands.

First off he attended Parsons School of Design in New York before starting any of his successful ventures. While still in his high school days already involved in the fashion industry as a spokes model for b.u.m. equipment and a regular model in Nordstrom and Generra ads. Afterwards Tony Shellman was one of the founding partners in the Mecca Usa brand with partner Lando Felix, which began its journey in 1993 as an urban clothing company. He later left Mecca Usa (After selling) to start Enyce in 1995 in a partnership with International News and the brand was owned by Fila USA. As you already know Enyce grew to be one of the largest urban clothing companies on the market combining athletic gear functions with style. Enyce was eventually sold to Liz Claiborne for $114 million in 2003 when Fila USA was purchased by Sports Brands International.

His latest venture to date is the Parish Nation clothing brand, which as you can already see is doing very well on the market with a lot of exposure from prominent names in the entertainment industry and A-list celebrities. Already selling in most major boutiques and street wear providers of brick and mortar shops. Jumping on the retro styling trend of bright, flashy colors with intricate embroidery with less emphasis on baggy, toned down colors or enlarged logos associated with most urban clothing brands.

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