2007
Fashion Fact: The Big E- Levi Strauss Secrets of the Past
Posted by: Fashion06 in Fashion Facts |
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Jeans made by Levi Strauss before 1971 where the “E” on the LEVI tab was a capital letter opposed to the tab on today’s jeans. (I checked a pair and it is true) Below are pictures of both:
Big E tab:
Current Tab:
I’m not sure if it was a mistake by Levi and consumers caught on to it and branded them the Big E jeans or what, but nonetheless I thought it was interesting.
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February 4th, 2008 at 10:07 am
[…] was also the signature line by Levi that contained the “Big E“, but were all produced before […]