Oct 29th
2007

Fashion Fact: The Big E- Levi Strauss Secrets of the Past

Posted by: Fashion06 in Fashion Facts |

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Jeans made by Levi Strauss before 1971 where the “E” on the LEVI tab was a capital letter opposed to the tab on today’s jeans. (I checked a pair and it is true) Below are pictures of both:

Big E tab:
Levi Red Tab Big E

Current Tab:
Current Levi's Red Tab

I’m not sure if it was a mistake by Levi and consumers caught on to it and branded them the Big E jeans or what, but nonetheless I thought it was interesting.

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