2007
Fashion Facts: Most larger clothing companies share the same designer
Posted by: Fashion06 in Fashion Facts |
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Have you ever noticed how you see so many brands with similar designs or how it seems a shirt was inspired by the same piece of artwork? If you read any fashion forums than your bound to see someone arguing over who created a design first or who copied who, but the truth of the matter is that most larger clothing companies have freelance designers that handle most of their design work. Everything from season designs to their promotional efforts, including flyers, banners, or packaging. With many clothing companies hiring the same designers, garment designs are bound to be repetitive.
I know your familiar with Ecko, and Sean John, but what about Artful Dodger and Scott Langton. Well all these companies have something in common. Scott Langton has designed for all of them, until he started his own brand Artful Dodger, which is pretty much an exact copy of the Scott Langton collection, except for a baggier cut and a different size scale. I mean one designer can only do so much….I mean think about it designing for four different brands at one time! I think that is how the mistake with the Marc Ecko cut & sew collection came about having so many designers you can’t monitor them all and once you release a clothing line on such an large scale as ecko there is no pulling back, plus knocking off other clothing lines can tarnish your reputable company.
When you hire different designer how will you monitor their activity to make sure your brand isn’t taking (Stealing) design inspiration from another clothing brand?
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April 28th, 2007 at 12:18 am
well first try to look at the designers portfolio. any designer worth his weight has a portfolio and that will show you many things like originality, his or her strong points or weaknesses and all around artistic ability. second i recommend to every owner to get in there and start designing and not just giving the graphic artist an idea, get on the computer, pad and pencil whatever and actually do some designing. no one but you can best put down what you are thinking and what you want the design to look like. it is very hard to monitor every aspect of your clothing line but you have to that is the only way to get things done correctly. make your presence known and for damn sure make it known that biting is not ever tolerated. who ever said that the best form of flattery was imitation was out of his mind. if you plan to imitate a design just go out and find the original designer and slap him thats what you are doing anyway by biting his design. remember it comes down to one simple thing your the boss. dont be an ass about it but make sure you are running your company the way you want it ran not the way other people want you to run it.
April 30th, 2007 at 2:17 pm
I had no idea, however it makes a little sense as I think about it (I know that some of the major lines share sourcing on materials).
April 30th, 2007 at 7:12 pm
If you want to make sure that your brand doesn’t copy anybody, you need to keep a tight eye on your designer or do it all yourself.
May 23rd, 2007 at 11:06 am
Even doing your own designes its not guarantee that will be unique, people can actually have the same inspiration at the same exact moment and time, believe me that happen
June 28th, 2007 at 10:22 pm
Not going to be a problem…..I’m designing 100% of my line…so I dont have to worry about it…even when it gets to Ralph Lauren status….I will keep my design team minimal…I keep up with alot of trends unlike these bigger companys…and I design every peice thats in my collection…most of them are just figerheads anyway….they just check off there collection but really know nothing about fashion or aren’t designers themselves….example Sean John/Rocawear/Phat farm ect….Jay-Z cant be at the Nets game, running the 40/40 club, president of Def Jam and be head of Rocafella plus date Beyonce all at the same time..you can only devote so much time to it…..thats why they dont know whats going on….