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In 1992 Daymond John begin working on what is now known to the world as urban clothing giant Fubu and took out a $100,000 second mortgage on his home (He was living with his mother) for production and living space for his three partners Keith Perrin, J. Alexander, and Carl Brown. At the time he was working as a waiter and almost lost his home to the mortgage that he used too finance the urban/hip hop clothing line with. Fubu was financed by Samsung which at that time was the 10th largest company in the world. Rumor has it that rapper LL Cool J was a silent investor in the popular urban clothing brand. Little known fact is that Fubu is still growing strong overseas, because they just opened their 60th have over 70 Fubu Clothing Collection store. I think they actually set the pace for defining the urban/hip hop clothing market, which now seems too be transforming into street wear brands due too their new found uprise in popularity.

Fred,

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