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If you remember the article earlier this month about Jay Z’s Rocawear brand losing out on naming the New Jersey Nets Airline Arena after his clothing brand, than you will know the reason for the article title.

PVH (Parent Company of Izod) sees this as a chance for a multi-faceted marketing effort across its whole brand channel, not just Izod. Brands under PVH include Calvin Klein, Izod, Van Heusen, and Arrow. The renaming of the arena and the debut of the change will be this Wednesday Halloween also to kick off the season for the New Jersey Nets basketball team.

This is definitely a major branding effort that Rocawear missed out on. According to PVH they have many things in store for the branding efforts of the Izod brand for the new Izod arena that include logo staff member attire, branded cups, seats, scoreboards, pillars, elevators, way-finding signs, and much more.

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