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This is the inspiration post for today. I know we all dream of the day our brand is purchased for millions…maybe even billions if you reach the iconic status of Ralph Lauren or a Tommy Hilfiger.

We wrote about Artful Dodger and the rumor that they were to be acquired by Iconix Brand and Jay-Z here. Iconix has moved forward and made the purchase for $15 million in a all cash transaction. The deal was part of their new established joint venture Scion, LLC, from its former owner Sovereign State LLC. Scion has entered into a multi-year license with Signature Apparel Group for Artful Dodger men?s and women?s sportswear.

Many don’t know, but Artful Dodger is designed by Scott Langton who designs another self-named brand that resembles Artful Dodger. It is less street/urban inspired and has a more fitted silhouette than its brother Artful Dodger.



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3 Responses to “Artful Dodger Deal Confirmed and Acquired for $15 Million In Cash”

  1. meinmind Says:

    CRAZY! Even though this stuff isn’t my style I always find myself spending more time looking at their details than I do at anything else when I go shopping or looking for inspiration. If anyone ever questioned if all the little details are really worth it, here is proof.

  2. Gabe Scully Says:

    Yeah…wasn’t too big on their stuff, and marketing model…But whatever, I guss 15 mil. makes it work.

  3. Brandon Pierre Says:

    WOW wow wow, i have been looking at there thing for a long timem the line has great story, that why it sells, so good, this will be me in 5 year or less

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