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I wrote an article earlier this year on the Bread & Butter Trade Show in Europe and the exclusivity of it all here.

Bread & Butter has plans to expand their already very successful trade show in 2008 to include a sourcing section and also allot more space to exhibiting brands and the on going activities.

For the January 2008 edition of Bread & Butter they will take over the top of the palace at the Fira de Barcelona for what they call the “King Size” version of the European trade show.

The new concept for “The Source” section will include fabric producers, top laundries, and other suppliers relevant to succeeding or getting started in the fashion industry, most likely reminiscent of the sourcing section at the Mens Apparel Guild In California (Magic).

One thing to keep in mind is the current exchange rate for the US dollar. Many European distributors will have a field day working with US clothing brands with the current value of the American dollar compared to their Euro. So the return for American brands should be greater than previous shows in my opinion as far as wholesale volume is concerned.

To keep up to date with the new developments at the Bread & Butter trade show visit their website.

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