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I was reading through the New York Times on Thursday when I stumbled onto an article about the “Made in U.S.A.” label that some clothing companies carry and how it is now more important to clothing consumers.

I was thinking about what could be the sudden change in consumer taste or is it just coming to the apparel industries attention?

Some of the reasons for sudden change in some consumers were economic reasons,because of the rising interest in oversea produced goods. Also that more by local made products to reduce carbon emissions from imported goods and a worry about toxic goods from third world countries.

They made some references to the “Made in China” label in the article and how consumers are not as fond of it as they used to be. I don’t know if shoppers were ever fond of it or more like they just didn’t care. Funny how this is right on the tale of all the speculations with China imported goods.

I know that most simply make use of overseas factories for their cheap prices on garment production. Until domestically produced goods can match prices/quality I don’t see many clothing companies letting up.

Marketing Perspective

I also noticed that many companies American Apparel most notably make their clothing in the U.S.A. and use it as a marketing method. All their tags have the sweatshop-free “Made In U.S.A” phrase on the label and nothing soothes a conscious consumers mind like the “Made In U.S.A” label. American Apparel let’s you know on all advertisements and their website that their clothing is made in Downtown L.A. in a vertically integrated manufacturing facility. I think that is many clothing lines reason for using their blanks other than their large variety and sizing.

Producing domestically might not be a bad idea, but it is still costly especially to indie clothing companies with smaller production runs.

What are your thoughts on American Made goods?

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