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I thought this was a pretty innovative online service available for the apparel, footwear, and accessories industry to provide to their staff and customers. First let me tell you a little about 7thOnline, which is a provider of assortment planning and optimization solutions. Some of their clients include Kellwood, which is a leading marketer of apparel and consumer soft goods, which also acquired the Phat Fashion clothing umbrella (Phat Farm & Baby Phat). eShowroom provides an online solution for clothing brands to manage their relationships with their store communities. Sales reps can access the system from anywhere to manage accounts while on the road or at a trade show. Buyers can submit orders and view real-time product information online. To say it will make your business more efficient would be an understatement. I would imagine this service is rather expensive and is left to apparel companies with thousands of stores to manage.

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