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The fastest growing segment of the apparel industry is footwear, regardless of that fact there is still many barriers to entry and very stiff competition from dominant brands.

Many entering the footwear industry are carving out there own niche, therefore creating specialty footwear brands that cater to certain disorders and consumers. An example is the launch of a footwear collection that provides shoes for diabetic or obese consumers with foot problems or are just on their feet a lot and seek comfortable shoes.

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