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In the mist of the hustle of New York Fashion Week many other city Fashion Weeks seem to get overshadowed. Mainly being that New York is to me…the fashion capital of the United States. Nevertheless Los Angeles Fashion Week begins this Friday March 7 to next Friday March 14.

Below is a breakdown of the LA Fashion Week events: Friday March 7, 2008

1. GEN ART’s The New Garde: Park Plaza Hotel, 607 S Park View St, LA.
   Friday, March 7– 7:00 pm - 11:00 pm. Award-winning GEN ART showcases essential emerging talent. This season: JMARY, Jesse Kamm, and Le Sang des Betes by Trang Chau. Media contact Evolutionary Media Group 323.658.8700. Event Tickets $40-$90 available online* at www.genart.org
2. ERIN FEATHERSTON’S LA Fashion Week Kick-off Party. Villa, 8623 Melrose Ave, West Hollywood. Invitation only. Party and short film debut for her latest collection starring Kirsten Dunst and Zooey Dechanel. MEDIA inquiries: Kat Van Leer 212.226.1717 kat@syndicate-ny.com SALES inquiries: Meghan 212.391.0050 meghan@gregmillsltd.com www.erinfeatherston.com

Saturday March 8, 2007:

1. Gen Art’s The New Garde fashion popup at A+R. March 8-30. A+R, 1716 Silver Lake Blvd. www.aplusrstore.com
2. Jack Rabbit Collection trunk show at American Rag Cie. 4-7pm Saturday, March 8. Merican Rag Cie, 150 S La Brea Ave. rsvp@thejackrabbitcollection.com www.thejackrabbitcollection.com

Sunday March 9, 2007:

1. MERCEDES-BENZ FASHION WEEK at SMASHBOX STUDIOS
   Sunday, March 9 - Thursday, March 13
   Designers will showcase Spring collections at this key venue over several days. All events are invitation only for the trade only. Smashbox venue and parking information at www.mercedesbenzfashionweek.com
2. MAXINE DILLON 1pm Sunday, March 9. Aero & Co, 8402 W 3rd St, Los Angeles. Media contact Kara Messina Mak Media 323.822.1251. Open to the public. www.maxinedillon.com
3. IMASU by KELLY NISHIMOTO 4pm Sunday, March 9. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. MEDIA contact Heather Witbeck, aLine media, heather@alinemedia.com or 310.576.1808. RETAILERS contact Deanna Fuller at Kelly Nishimoto, 323.262.1100 or deanna@kellynishimoto.com. www.mbfashionweek.com
4. ORTHODOX 6pm Sunday, March 9. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. www.mbfashionweek.com
5. JULIA CLANCEY 7pm Sunday, March 9. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. www.mbfashionweek.com
6. WHITLEY KROS 8pm Sunday, March 9. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. MEDIA contact Emily Bungert, People’s Revolution requests@peoplesrevolution.com. RETAILERS contact Katie Henderson, Joanne Fiske Showroom 213.891.1131 katieh@joannefiske.com www.mbfashionweek.com
7. International Design Awards exhibition OPENING RECEPTION. Sunday, March 9, 6pm-9pm. Museum of Design Art and Architecture, Culver City.www.idesignawards.com

Monday March 10:

1. ALEXIS LA MONTAGNA 2pm Monday, March 10. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. Media contact Serene Cicora, serene@hsmpr.com www.mbfashionweek.com
2. OCTAVIO CARLIN 3pm Monday, March 10. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. www.mbfashionweek.com
3. Jenna Jamison unveils PETA ad. 5pm Monday, March 10. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. www.mbfashionweek.com (This will be interesting )
4. JOSEPH DOMINGO 6pm Monday, March 10. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. MEDIA contact: Omar Cunningham, Mannfolk PR omarcunningham@yahoo.com 818.557.7447 www.mbfashionweek.com
5. SUH-TAHN 7pm Monday, March 10. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. www.mbfashionweek.com
6. VERONIKA JEANVIE consulted by Mr. Paco Rabanne. 8pm Monday, March 10. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. Media contact Jacqui Lazo at The Donahue Group 323.769.3600. www.mbfashionweek.com
7. YOTAM SOLOMON 8pm Monday, March 10. Nuni Gallery, 126 North La Brea Ave, LA. Invitation Only. RSVP to events@thegaragepr.com. Media inquiries only: 310.455.5713. Sales inquiries only: 310.350.6993. www.yotamsolomon.com

Tuesday March 11:

1. FALGUNI & SHANE PEACOCK, 3pm Tuesday, March 11. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. Media contact Serene Cicora, serene@hsmpr.com www.mbfashionweek.com
2. BOW & ARROW by Alan del Rosario, 3pm Tuesday, March 11. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. www.mbfashionweek.com
3. ISABEL & RUBEN TOLEDO “Inside the Designer’s Studio” with Otis College of Art and Design’s Rosemary Brantley. March 11, 5:30-7:00 pm. Pacific Design Center. 8687 Melrose Ave, West Hollywood. Tickets $30 at 310.665.6875. www.otis.edu
4. LAUREN CONRAD COLLECTION 6pm Tuesday, March 11. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. www.mbfashionweek.com
5. MAGGIE BARRY FOR XUBAZ 7pm Tuesday, March 11. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. MEDIA contact Heather Witbeck, aLine media, heather@alinemedia.com or 310.576.1808. RETAILERS contact Maggie Barry Company 800-473-5537 info@maggiebarry.com or Xubáz 866-699-8229 bernt@xubaz.com www.mbfashionweek.com
6. NICHOLAI 8pm Tuesday, March 11. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. www.mbfashionweek.com
7. WREN 8pm Tuesday, March 11. Taylor de Cordoba 2660 S La Cienega, Los Angeles. Invitation only. rsvp@wren-clothing.com. Sales contact Olivia Kim, Opening Ceremony, 212.226.1885 www.wren-clothing.com

Wednesday March 12, 2008

1. DDCLAB 4-7pm Wednesday, March 12. Fall 2008 collection preview hosted by designers Roberto Crivello and Savania Davies Keiller at the DDCLAB Store, 8906 Melrose Ave., LA. Invitation only. Media inquiries only: The Garage PR, 310.455.5713 info@thegaragepr.com www.DDCLAB.com
2. THE GREEN INITIATIVE Humanitarian Fashion Show presented by The Gallery LA. 6pm Wednesday March 12. Mercedes Benz Fashion Week at Smashbox Studios. Featuring Lilikoi Clothing by Barbara Boswell; Vintage China by Deacon Yu and Andrew Wong; Lady Muse by Mathilde, Andira Rain Tees by Beth Doane, M the Movement by Michael “M” Hererra, and Rene Geneva Design by Rene Geneva. Weds March 12, 6pm. After party 8pm at Fred Segal Cafe 8112 Melrose. Invitation Only. Media contact Rosalynn Basford roz@thegallery.com or 213.489.4885. INVITATION ONLY. www.thegalleryLA.com
3. JENNY HAN 7pm Wednesday, March 12. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. www.mbfashionweek.com
4. DIESEL “Black Gold” 7pm-10pm Wednesday, March 12. 8401 Melrose Place, West Hollywood. Cocktail reception and sneak peak at the Fall ‘08 collection. Invitation only. MEDIA contact Chelsea Hagler, Diesel PR 310.652.2322 x216 www.mbfashionweek.com
5. ELMER AVE 8pm Wednesday, March 12. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. MEDIA contact Kimberly Goodnight, Pure Consulting, kim@pureconsultinginginfo.com

Thursday March 13:

1. SAMORA 2pm Thursday, March 13. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only.
2. FARAH ANGSANA 3pm Thursday, March 13. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation Only. Media Contact: Susan Ashbrook, Film Fashion, angsana@filmfashion.com. Retailer Contact: farahangsana@farahangsana.com
3. MONARCHY COLLECTION 4pm Thursday, March 13. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only
4. ASHLEY PAIGE 6pm Thursday, March 13. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. Media contact Serene Cicora serene@hsmpr.com
5. FUTURE FASHION LA. Cocktail reception and exhibition featuring 15 eco-fashion collections. 6:30-8:30 pm. Hosted by CFDA, D&A and Mayor Antonio Villaraigosa, in association with Earth Pledge. Sponsored by Los Angeles Times/IMAGE and Los Angeles Times Magazine. Invitation Only. Media contact anna@companyagenda.com or 212.358.9516. www.earthpledge.org
6. LI CARI designed by Jazmin Whitley. 7pm red carpet, 9pm runway Thursday, March 13. Poliform, 8818 Beverly Blvd, West Hollywood. Invitation only. RSVP@worldcoastmanagement.com. www.shoplicari.com
7. Bobi celebrates l.a. fashion week. 8pm-2am Thursday, March 13. Vinyl Vixen Thursday at Whiskey Blue, 930 Hilgard, Westwood. Invitation only. MEDIA contact: Jennifer Massaro jmassaro@thinkpublicrelations.com
8. PUSSYCAT DOLLS by Robin Antin. 9pm Thursday, March 13. Mercedes-Benz Fashion Week at Smashbox Studios. Invitation only. www.mbfashionweek.com

Friday March 14 last day of events:

1. MARKET WEEK March 14-18. California Market Center, New Mart Building, Cooper Design Space and surrounding buildings at the intersection of 9th & Los Angeles Streets downtown. Special breakfast kick-off event at the CMC, Friday, 9am. www.fashiondistrict.org
2. DESIGNERS & AGENTS March 14-16. New Mart and Cooper Design Space. Media contact: Company Agenda. 212-358-9516. www.designersandagents.com
3. SUE WONG “Opulent Restraint” Friday evening, March 14. Fall 2008 collection presentation and masquerade party at her estate The Cedars. Special announcement from IDG World Expo in support of the LA Fashion Market. Invitation Only. Media contact suewong@sprla.com www.suewong.com
4. JARED GOLD “Czarina” Runway event 8:30pm Friday, March 14. Union Station, downtown Los Angeles. Spring runway presentation 9pm with live performance by Miss Derringer. Invitation Only. Media contact Evolutionary Media Group 323.658.8700. www.jaredgold.com
5. OBVIOUS CLOTHING Launch Party 7-10pm Friday, March 14. Gibson Guitar Showroom of Beverly Hills. Fall collection celebration with tribute to John Lennon. Invitation Only. Media contact Anita Herrera, Pure Consulting, anita@pureconsultinginfo.com
6. BOXEIGHT FASHION WEEK March 14-15. BOXeight Factory,1446 E Washington Blvd., Downtown LA. www.boxeight.com
7. CA BOOM modern design expo March 14-16. Barker Hangar, Santa Monica. Panel discussions, exhibits, home tours. Open to the trade only on Friday 11-5. Open to the public on the weekend. Opening night party 7:30pm-10:30pm Friday. Buy tickets online at www.caboomshow.com

Who is going to be in attendance?

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