2007
Magic Fashion Trade Show Feb. 13-16 How many are attending?
Posted by: Fashion06 in Fashion News |
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I was wondering how many of you guys are attending the world famous Magic Fashion Trade Show in Las Vegas…coming up in February. Your first time there is a big step for any clothing line! Your line will be exposed to hundreds of thousands of attendees. Everyone from apparel contractors to retailers come to magic looking for clients and new lines. I was browsing the site and read over a review of magic here it is below:
MAGIC: MAGIC, founded in 1933, as an annual show hosted by the Men?s Apparel Guild in California has become the largest, most comprehensive men?s apparel and accessory trade event in the U.S. At its spring and fall events, MAGIC delivers retail buyers from around the world, representing the largest gathering of buying power in the U.S. MAGIC exhibitors represent every major category in the men?s apparel industry?designer, premium contemporary, casual, streetwear, active sporting wear, accessories, young men?s and kids? offering MAGIC buyers an all-encompassing shopping experience. Over the years, MAGIC has evolved into the dominant buying event in the men?s apparel industry.
WWDMAGIC: WWDMAGIC is the largest, most comprehensive women?s apparel and accessory trade event in the U.S. In conjunction with Women?s Wear Daily, the fashion authority for the women?s industry, WWDMAGIC provides outstanding marketing and promotion with targeted mailings, trade press coverage, industry research and educational seminars. WWDMAGIC is organized into categories to better serve the buyer and match the right buyer to the right seller. Serving the following markets: Contemporary, Young Contemporary, Junior, Junior Accessories, Casual Lifestyle, Women’s Sportswear & Dresses, Resort & Swim and Accessories. WWDMAGIC benefits from being part of MAGIC Marketplace as over 50% of it’s total attendee base cross over and buy women’s as well as men’s. So not only does WWDMAGIC provide thousands of women’s specific buyers, thousands of additional buyers also buy women’s products.
MAGIC kids: MAGICKids, part of MAGIC Marketplace, the largest fashion industry trade event in the world, features the largest, most diverse selection of apparel, accessories, footwear and gifts for the childrenswear industry. Our audience of mass, chain, department and specialty retailers are buyers and key decision-makers representing the largest buying power in the children’s industry. Advanstar’s Kids division manages a Fall and Spring MAGICKids event. MAGICKids presents a full spectrum of products from layette and toddler to teen. These events showcase the newest offerings for both boys and girls from designers and manufacturers from around the world.
Sourcing at MAGIC: Sourcing at MAGIC addresses the function of the apparel supply chain for both private label retailers and branded apparel companies. Large quantity buyers are able to source production from over 400 apparel contractors from the top 26 apparel producing countries in the world. In one four day period, Sourcing Executives have the opportunity to discover new resources, compare pricing, place their production needs, uncover new industry trends and build their sourcing portfolio. There is not a larger or more comprehensive sourcing event in North America. In addition to providing a marketplace for commerce and networking, the Sourcing at MAGIC provides priceless educational content and market direction through the Sourcing Seminar Series; featuring presentations from some of the top apparel industry leaders in the world.
If any of you guys were interested in attending you can download the exhibitor package here. It says the deadline was on October 9, 2006, but according to an update they are still accepting applications so if you are thinking about attending get those applications in QUICK!
If any of you have attended the trade show previously give us a rundown of your experience of the Magic show…I’ve noticed how some have had great turnouts while others would never go back.
Fashion06
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January 3rd, 2007 at 10:15 am
I’ve been to Magic a few times and have mixed emotions about the event. First and foremost, it is promoted heavily because owning and holding trade shows in the apparel industry is a huge business. Advanstar put on several shows including Magic and many are of the opinion that they make the most money of any company associated with the event. It is extremely expensive to participate. Figure on at least 4-6 grand min.
My advice to any newbie clothing company is to walk the event first speaking with companies willing to share and exchange ideas about the show.
Many participants are lead to believe that you are a nobody if you don’t exhibit , and you will walk away with handfuls of written orders. Not true at all. In fact, a good percentage leave Las Vegas with no orders. Only a small percent write paper at these shows, and a large percentage of exhibitors attend just to let everyone know they are still around, ontop, reinvented themselves etc…
Take the money you would spend at Magic and figure out how may sales calls you could make on say 5 grand. I will bet any money you will write more orders during these sales calls than you would during the Magic Show.
The Pool and Project Shows are designed for the lesser known brands and subsequently have lower fees, but again, don’t get your hopes up you will write a ton a business. Retailers and boutique owners are know to prowl around Pool and Project looking for new fresh faces and ideas. Some go to look for newbies willing to extend terms to retail stores.
I will say that Magic does serve up a mighty tasty free lunch to attendees. It is Las Vegas afterall. I think attending will give people new to the industry a glimpse of just how vast the business is and how global it has become.The Sourcing section was added recently as globalization plays an effect on the US clothing industry. I think this show has gotten out of hand and the owners ,Advanstar, like making the big bucks, and don’t give a crap whether the small guys do well. I think trade shows themselves are in need of some reinvention themselves.
January 3rd, 2007 at 4:56 pm
Yeah I agree with you on the Sales calls…thats pretty much what I did to start off getting orders for the first clothing line I started of my own…I think until you build up a list of reputable retailers it’s kind of hard to stand out at magic without any major advertisements or brand awareness….you will probably leave with more contacts and like you said people still knowing you exist. I always have attended shows first then exhibit in them just to get a feel of whats going on….Thom I might have to make you a guest author…lol
January 4th, 2007 at 8:35 am
Hey CEO,
Let me know what areas you would like me to try an cover. Like I may have said earlier, I know a little about a lot. My Dad always told me that if I didn’t know the answer to a question, take the time to let the person know you will get back to them with correct info. Thats why I like blogs and forums. They are perfect vehicles for sharing information, especially in an industry that desparartely needs the sharing of best practices.
Many will say the apparel industry has gone to “hell in a handbasket” and I can agree to a certain extent. But, it still has a pulse, and is on life support and needs some serious rehabilitation. Your blog is just a small part that will contribute to a resurrection. Encouraging start ups is a important sign that the industry continues to be a viable way of making a living and that you can do it successfully in this hemisphere.
January 4th, 2007 at 4:24 pm
Any area you feel you would like to share info in ….shoot me an email dobizo@dobizo.com …basically you can write post email them and I will assign you whatever author name you would like to go by and I will post them with your chosen name within the blog. Let’s get this ball rolling.
thanks
March 29th, 2007 at 9:28 am
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June 3rd, 2007 at 10:00 am
Im going!!i was just talkin to my potna the other day,and he was telling me i needed to go.Im glad i read this first, so now i won’t worry about tryin to have everything together,cause i probably won’t be ready anyway.I will just go and check it out first,so that means i won’t be ready until -2009-damn that seems like a long time.Mr.Ceo i like what you are doing keep up the good work.Im not really computer smart, i just saw who you are,not to say im surprised that you are a young ‘brotha’,but i was kind of shocked though.That’s real nice of you to give back like that.