2007
Mitchell & Ness + Jordan Brand = Success
Posted by: Fashion06 in Fashion News |
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Mitchell & Ness and the Jordan Brand have teamed up to recreate the history of the legend Michael Jordan NBA uniforms. The line will consist of defining moments in Michael Jordans memorable NBA career produced onto on court uniforms. The first was released Saturday for the All-Star weekend and 2007 Slam Dunk contest. They are limited and an exclusive run of 500 jerseys cased in a wooden collector’s box which retail at $400. Check the Mitchell & Ness site for retail locations that will be carrying the brand.
This is the kind of collaboration we all dream about. Collaborating with other brands is a great way of promoting your brand to a different audience that might have not known about your clothing brand. Collaborations also crosses you over to a new audience and hopefully soon to be customers.
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