2008
Now You Can Attend Trade Shows Without Breaking Your Bank- Thanks To Dobizo
Posted by: Fashion06 in Fashion News |
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Unique Trade Show Opportunity
Don Mahmood of Eklectik Genes has approached me with the idea of getting many of the startup clothing companies that visit Dobizo everyday involved in trade shows which is one of the first steps to getting your brand noticed and an important part of networking within the apparel industry.
Basically the idea is to offer discounted booth prices to trade shows that most startup clothing companies just cannot afford. Since we have so many startup companies from footwear to clothing that are a part of our Fashion Network we will be negotiating deals with trade shows to offer discounts for shared booth spaces for our members using his relationship with many of the fashion industry trade shows.
If your not an active member of the Fashion Network then you should join today. This opportunity will only be made available to Fashion Network members.
Please leave your thoughts/questions about this opportunity and other ideas for what you would like available to you from the Dobizo Network.
Also any company who knows they will take immediate interest in participating then send an email to fred@dobizo.com or reply in a comment.
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January 13th, 2008 at 10:21 pm
yeah works for me most def
January 14th, 2008 at 4:18 am
hey, I am totally down with this if the show in any way can relate to kids.
January 14th, 2008 at 5:55 pm
I was just discussing this with my team, I want to attend Magic in August and would love to share booth space with another vendor since my line is new, still small and costs are an issue.
January 14th, 2008 at 6:48 pm
That would be AWESOME!!! Such a GREAT idea, DoBiZo! Please keep me posted and let me know what is necessary to be considered!!!
January 14th, 2008 at 8:02 pm
What about just doing a “Show Room” entry in the tradeshows and having the participating companies split the cost?
something like that.
That might be the most economical for all parties involved.
January 14th, 2008 at 8:08 pm
Mindtrix sounds like a great idea…I will pitch it to my partner in this deal and see what he thinks about it.
The reason I think we were doing it the way above is because it is more cost effective for us to buy a booth at different shows then to purchase a showroom because most are rented out for extended periods of times and a booth would allow us to work deals at different venues..from my knowledge, but I will see.
Thanks for your feedback
January 14th, 2008 at 8:17 pm
A show room is just a larger booth.
Most Shows will not allow you to share a booth. and if you are caught you get kicked out.
if you go in as a show room with multiple lines it will look better and you won’t get kicked out.
Just a thought.
January 14th, 2008 at 8:35 pm
Yeah regularly you would…but the person I’m working with has relationships with multiple trade shows because of his history in the fashion industry and we’re negotiating deals with them…as I type…
Also at certain shows the showrooms are usually rented for months and/or permanent at least some of the ones I have attended, but thanks for the feedback.
January 14th, 2008 at 8:39 pm
Just trying to help.
I have been going to tradeshows for a few years now.
Just sharing my experience.
January 14th, 2008 at 8:48 pm
No I didn’t mean that in a negative way…I definitely appreciate your feedback and input…
January 15th, 2008 at 1:59 am
I personally think this is a horrible idea. The trade shows will have to think twice about it. How can they offer discount space or special deals to new brands? How will all of the current brands feel about this? It will saturate the trade shows with incubating brands taht are going into trade shows way to early in the game. If they can’t afford a trade show how can they afford all of the other expenses involved in properly developing a brand?
Getting discount trade shows will attract lots of unstable brands and brang havoc to the retailers. If you are attending, please make sure you will have the resources to get the stuff made, and that your brand will be around long enough to even make the deliveries…
January 15th, 2008 at 9:46 am
Fantastic idea, and we’d definitely like to participate! Keep up the good work, Dobizo!
January 15th, 2008 at 10:12 am
fashionguru-
Excuse me but I must have not read the part that said we will let any and every brand be part of this! Never would we do that…setting people up to fail.
This is kind of a hand in the door to start participating in trade shows.
Kind of like karmaloops kazbah for under developed brands or ones with less retail presence they help the smaller guys.
Same difference, but only time will tell how this pans out.
January 15th, 2008 at 11:23 am
Fred,
I think you need to be straight up with many clothing companies about the overall suitabilty of trade shows to new brands and whether they should particpate at all. Many are under the impression that if they attend a show, they will write massive orders and they will go onto clothing industry stardom.
All too often, new companies are encouraged to participate in shows only to find they don’t write a single order. I think you need to focus on when, if at all, when a company should exhibit at any trade show.
Simply showing up at a trade show does guarantee success of any kind. You need to thoroughly research the practicality of the financial outlay very closely. In the end, you just might be wasting money.
January 15th, 2008 at 7:30 pm
I like the idea of sharing booth space at a tradeshow. I am no where near to participate in a big show by myself, however if there were smaller tradeshows to start and 2-3 business can split the time and cost would be a good thing.
There are definitely alot of questions that need answered and I eagerly await the responses.
January 16th, 2008 at 6:52 pm
Well, I am definitely interested since cost is an issue.
However, I would like to see some of the concerns that others made mention here addressed, like whether a company is ready to attend a show or not. Is there anything in Dobizo regarding this topic? Thanks all!!
January 16th, 2008 at 7:18 pm
Sexy Skins I understand your concerns and this is in no way a finished idea. It still has it kinks, but we will have requirements and guidelines that will be in place before we start accepting anyone into this ….I guess program. Just a way for us to give back.
I’m not in anyway getting any compensation from this little idea we are working on for the trade shows it is just my way of giving back to our community and hoping I can help more and more succeed…time will tell.
January 18th, 2008 at 12:56 pm
Well, I am definitely interested since cost is an issue. We were just discussing attending Magic, and would love to share booth space with another vendor since my line is new, and I like the idea of sharing booth space at a tradeshow. I am in no way capable of financially capable to participate in a big show by myself, however if there are 2-3 business that can split the time and cost that would be a good thing. However, I would like to see some of the concerns that others made mention here addressed, like whether a company is ready to attend a show or not.
January 18th, 2008 at 4:50 pm
1).When would this offer be available?
2). I understand this is not a finished idea but, what would be some of the guidelines for the neebies?
3). Any particular industry tradeshows? Of course we’ve all heard of the magic. Any others?
http://www.sixfiggaz.net
January 30th, 2008 at 7:25 pm
Anybody interested send me an email at fred@dobizo.com so I can get an official count…thanks
March 5th, 2008 at 8:05 pm
to: thom stilton
i would like to hear more from you to elaborate on what you wrote because i and all the other newies around here need to know.
when you say that the costs would be huge if someone orders and that we need to make sure we are around to make the deliveries.
Could you fill in the blanks. in what way would it be bad if a starting out company got lot’s of orders from a show. Or, do you perhaps mean that a lot of people whom order from shows don’t pay up. Could you explain??
March 5th, 2008 at 8:58 pm
Here is something that I have done along these lines…..Contact complementing brands (for example we are a footwear brand, so I contacted a brand that just sells hats and a t-shirt brand) that go well with your brand and that you have a common target buyer. Register for a show under a “parent company” name. Then all of you share the cost of the booth space. The show really doesnt have a say in it because this goes down all the time. Think about the bigger companies that have many brands, its the same concept just on a smaller scale. If a show official questions it, you just tell them that you are all owned by a common parent company (the name that you registered for the show under) Dont worry about having a random name in the show directory the odds are no one knows who you are anyway. So now instead of having a 10×10 by yourself for 3K you can share a 20×20 for 2k. The best part is getting new accounts from the people you are sharing the booth with.
Really I dont see why you do a tradshow anyway (at least for the first couple years). Think about how many samples you could mail out for the cost of doing a show like MAGIC. Minimum with travel, housing, and show fees yo uare looking at $5k. If you are peddling t-shirts that cost $5 to make yo ucould send out a thousand samples direct to potential accounts. There is a lot better chance of getting a buyers attention doing that than sitting in a pathetic 10×10 booth and trying to get buyers attention while they are on their way to a metting with a more important brand.
anyway, just my 2 cents.
March 5th, 2008 at 10:11 pm
I agree MeinMind:
Getting out there and building accounts one by one in the beginning seems to be more effective…especially for those with low budgets and can’t afford all the pre-show marketing or a nice decorated booth to attract decent foot traffic.
March 10th, 2008 at 12:20 pm
[…] notifications for exclusive articles/updates that you don’t want to miss!If you haven’t read this article then stop and go there now, before reading on. I’ve been sending out emails through the […]
March 10th, 2008 at 3:47 pm
This would be real beneficial to me as well since i’m not a major brand that can afford the high priced booth fees for some of the tradeshows.
March 11th, 2008 at 2:28 pm
I would really like to learn more about the tradshow idea. I am very new to this clothing design/reatil concept, and plan to attend Magic in Aug but would like get the my name and some experience behind me befoire then if possible.
March 22nd, 2008 at 6:39 pm
This is right on point! We got some hot heat ready to take over the world! We’re down, count us in.
March 26th, 2008 at 3:24 am
[…] member on the Dobizo Network and he invited me over to speak with him on the fashion industry, the trade show concept, and what it’s like being in the fashion […]
March 28th, 2008 at 1:02 pm
[…] to miss!Don thought a good idea for us to get to know each company that may be interested in the collaborated trade show concept would be for us to meet up for the next Alpha & AAE trade show as just visitors and he would […]
March 31st, 2008 at 10:52 am
I think it is a great idea…please keep me posted with any updates.
eva@evascloset.com
many thanks,
March 31st, 2008 at 1:55 pm
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