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Roots26 which is a clothing line developed by a bunch of gamers and design ideas are drawn from games, art, and technology. Their idea came from taking the game culture and creating something were a person who lives it (gaming culture) could wear and represent on an everyday basis. Right now the line is new and needs some touching up if they’re considering going full-time with this and making it a clothing business. One thing they need to change is the model/pics background on the design page…just my opinion but it doesn’t really represent the gaming culture and not the usual model that we are accustom too. Anyway enough of my blabbering check out the site and give your opinions these gamers clothing experience.

One thing i just noticed is that they have an action shot feature where the user can send in a photo of them wearing the Root26 brand in their everyday life. I think that is a great feature because it gives the consumer a better feel for how the garment fits and the design lays out on your body structure.

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