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Common who is known for his very unique hat collection has launched his own brand of hats, Soji. The first selections were slated to be released on January 23, 2007. The Italian hand made hats will be sold exclusively at La Coppola Storta stores, a trendy retailer with locations in Palermo, Roma, Firenze, Bologna, and New York City’s SOHO district.

When questioned how the line received its very unique name Common answered….its my next door neighbors, I have yet to see anything from the line soon as pictures are available they will be posted.

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