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Even though many of us might dream of the day we’re able to flip our clothing brand for a nice profit that is not always the case when brands are put up for sale. Steve Madden the trendy shoe brand has put the for sale sign up in front of the company, because stock for the shoemaker has seen better times considering the stock has dropped by 50% compared to a year ago in the same period.

The drop in sales is due to their lack of innovation and fresh styles within the shoe market. Most of their sale through was fueled by the consumers mindset of “got to have the new look or must have/buy now mentality” has went out because they have failed to present new styles or put anything fresh on the market for their customer base to crave.

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