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Well what do you know Tommy Hilfiger has his own television station based out of London online named Tommy TV.

I personally think it is a definite cry for attention considering consumers haven’t been giving Tommy too much of it for the last few years and things aren’t looking any better.

From DNR:

“The station will broadcast the Hilfiger Sessions, concerts the fashion label has organized in association with Sony BMG, which spotlight both established artists such as Wyclef Jean and undiscovered acts from around the world. ”

The move is part of Tommy Hilfiger’s effort to reach out to their consumer base who they say spend most of their time online. Since music and fashion go hand in hand what better way to reach them than online as a collection of music sessions of course tying in the Hilfiger brand with well known acts in the music industry.

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