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I chose them not because of their designs or sales, but because they took something so regular and made it one of the most sought after brands in urban fashion. The funny thing is because they made this possible all because of their marketing strategy. The design is suppose to be a G but is often mistaken for a 9. Last year I read on countless message boards and fashion sites people asking “what is the name of the brand with all the 9’s on the shirts”. Come to find out later last year it was all part of their marketing strategy placing shirts on every celebrity and building a buzz over the confusion. I for one have to congratulate them on it. Comes to show you anything is possible with a little careful planning and execution. This is a most likely going to be a trend and we will see the Gino Green Global brand rise and fall within a two year stint at most….mark my words. Rapid rise, Rapid fall.

Fashion Industry Ceo

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