2007
Pick of the Day: PrivacyWear Clothing Company for a Cure
Posted by: Fashion06 in Pick of the day |
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I found this clothing line while looking through the new issue of Giant magazine, which is a great read by the way. PrivacyWear the clothing line itself isn’t the most original design wise, but they still have some great pieces that make up for a full clothing company (Reminded me of the Rocawear clothing line).
Everything from jeans, jackets, linen shorts, and t-shirts for both men & women make up the apparel collection known as Privacy Wear. The clothing line really caught my attention, because they started a clothing line for more than the obvious reason to make money. The owners’ mother died of breast cancer and she decided to start a clothing line to make money too help find a cure. Carolyn Jones the founder of the company started the company in the hopes of offering customers a new fresh selection of garments inspired by life….something we can all relate too. So its more than clothing…it’s clothing for a cause. The company has great financing I’m assuming, because they have commercials with regular rotation on MTV, Lifetime Network, ESPN, and VH1. When you have a little time head on over to the online shop and support the cause. The clothing is not like most companies who are supporting cause and just produce simple shirts with words. They actually took the time to produce a line with meaning and seem to be going after the urban or street wear market. The website is well designed and easy to navigate.
So can Privacy Wear stand the harsh competition in the clothing industry? Give me your opinion?
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April 11th, 2007 at 8:05 am
I think this works because it goes after a certain niche…breast cancer, women, and all of the other people affected by breast cancer. I have a friend who wears a pink ribbon ALL the time, purchasing breast cancer related items to “support the cure”, or sending emails about signing some kind of petition about breast cancer. I see this company being around for a while because breast cancer aint going away. If she gets O aboard and has her stuff featured on O’s favorite things show, she’ll become a multi-millionaire over night. O likes stuff that prescribes to a cause and makes a point.
April 11th, 2007 at 8:48 am
With the cause they are supporting I definitely agree this could be something Oprah might pick up…hopefully she reads my blog…lol. Might make her favorite things list.