2007
Brand exposure for your clothing line company
Posted by: Fashion06 in Promotion |
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I touched on the subject of collaborating earlier in the blog, but not nearly enough. In my opinion it can definitely give your brand that extra exposure you need. It can especially be effective if you work with a more established brand or a company in a different category of design such as a footwear/sneaker company, hat/caps, or accessories line. Here are some of the perks and benefits of collaborating with another clothing line or designer:
- Immediate exposure to their audience and hopefully pick up some of their customers.
- The different types of media their connected with will now take your brand with open arms and consider you for further news and articles.
- Experience the chance to work on a project outside of your normal brands product channel. Like I mentioned above working with designers in a different category- hats, sneaker, or whoever you would like to collaborate with.
- Improve your brands visibility and reputation especially if your working with a reputable or longstanding company in the clothing industry.
- Less expensive than venturing out on your own for a new product or promotional effort. You will most likely meet each other halfway expense wise. If its an event, with the work of two companies you might be able too attract some well-known sponsors for the showcase.
- Cheaper way of promoting your brand to a target audience if you work with a clothing line who could be considered your competition…and there is definitely nothing wrong with that.
These are just some of the reasons collaborating can help your clothing lines as a brand and its position in the fashion industry.
Has anybody ever collaborated with any brands? If so, how was the experience? If not, what are you waiting on?… 
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Fred
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April 2nd, 2007 at 2:43 pm
Me liky, liky
you new format.
Peace
April 2nd, 2007 at 4:28 pm
hi i just really want to know how do you find investers to back your line.
April 2nd, 2007 at 4:53 pm
Your best bet for investors at the beginning stage is family, friends, rich relatives and that’s no joke. The fashion industry is a very unstable business, trends come and go and companies get swept up in the process. Most investors are not interested unless you already have a sustainable business.
Unless you have a recognizable brand name investors is the last thing you should worry about.
Did that help you?
April 2nd, 2007 at 4:54 pm
Thanks iceland and I haven’t forgot about your site review…it’s still coming.
April 2nd, 2007 at 6:35 pm
Great post Fred. I think the key to collaborations is understanding what makes you unique, what you have to offer and how you can apply your competitive advantage (be it artistic, your fan base, your distribution, your manufacture, your media connections) to collaborative projects.
I don’t see collaborations as a piggy-back ride to success, I see them as a very mutual ventures. Don’t spend all your time looking up in the spotlight, keep your eyes level and see what opportunities are around you. If you want to be the ‘next big thing’, keep innovating and look for innovations in places people don’t expect.
Partner with another rising star and it could be the golden opportunity you were both waiting for.
Personally, one of my main ambitions is to achieve something larger than myself - outside of what I expect is possible. A true collaboration should be a melding of ideas for a greater outcome; not a re-branded version of what has come before.
May 21st, 2007 at 5:19 pm
This was one of my first idea’s,but i thought they might try to get me some how,but i guess i don’t have to sign to anything i don’t like.
March 26th, 2008 at 7:16 pm
In my early years I collaborated with a company that sold shirts and I was doing denims. We did shows together and split the costs as well as provided the retailers with complete looks. Unknowing to me the person that I collaborated with was developing their own denim line (copying my styles, fits, and colors). The product was already a proven seller since we had been tying the shirts and denim together already. Needless to say, I was left out in the cold. Be careful who you trust, even though I learned that the hard way, a certain level of trust is needed to move up.