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The Christmas holiday season is the best time to gain new customers by introducing season critical products and promoting old stock with sales and discounts…hopefully some of the new comers will stay around for more than when your product is heavily discounted.

How has the rush of tourist and shoppers on and offline looking for bargains and holiday sales affected your bottom line? Or did it affect it at all? If not your most likely not properly promoting your product or offering customers discounts or your target market is not heavily influenced to buy on discount or marked down prices if so your clothing products are probably in a higher price range.

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