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I wouldn’t have found out about the publicity stunt that Attus Apparel pulled to garner press and create buzz for there online store without an email from a longtime reader…thanks. So far they have been generating views on YouTube and picked up by NyTimes….they need to pick up Dobizo. They have been selling there bullet riddled men’s collar shirts through their online store from $40 for the 40 ounce embroidered logo t-shirt to $100 for the shotgun distressed. Needless to say the gimmick worked…if you can call it that, because they actually sell the shirts now which began as a way to promote their website.

Attus Apparel is a Lexington, Kentucky based clothing company that launched there online website in March and received less traffic than they expected. That’s when they went about creating the shirts so that they could use footage from the shootout… to place a video on the Attus Apparel website and on Youtube.

Attus Apparel uses images that are appealing to a young audience in a way that you can relate to the embroidered logos on the polo shirts. For example one of their best sellers “The Hangover” features an embroidered logo of a toilet with the seat open…use your imagination. For more Attus Apparel head over to their online shop.

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