2007
Pick of the day: Sisley Clothing Uses Cocaine To Create Publicity For There Fashion Line
Posted by: Fashion06 in Pick of the day, Promotion |
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Sisley a clothing line created in Paris year 1968 has created a lot of buzz and publicity for there clothing line due to a recent advertisement, which features two women snorting blow coke?a dress off of a table. Sisley produces men and women clothing?including sporty casual wear and formal and?elegant dresses.?Guess their clothes are equivalent to an addiction. Now I’m all for creating publicity and coming up with catchy ideas for promoting a product, but where do you draw the line? Take a look at the advertisement below titled Fashioin Junkie:
Another interesting fact is that the girl on the right is Elvis Pressley’s granddaughter. As you can see there is no actual drug images being shown, but it is clear what they are giving a hint at, but is it a valid attempt at advertisement or are they going too far?
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July 14th, 2007 at 10:49 am
I think it’s a hot idea. It did what advertisement is supposed to do which is for you to take notice. And another thing I think I’ve noticed is the girl in the blacks nipple is out lol.
July 14th, 2007 at 11:14 am
Yes it is…I wasn’t going to point that out…lol. Back to fashion Jay!
July 17th, 2007 at 12:24 pm
Isn’t “Fashioin” a typo?
July 17th, 2007 at 12:53 pm
no not at all…they were playing on the word heroin.
July 23rd, 2007 at 7:27 am
Statement on a fake Sisley campaign
20 July, 2007
In the recent days, images which are told to be part of the new Sisley advertising campaign have been published in internet.
One of these images shows some girls “sniffing a vest”. The allusion to drugs and alcohol is more than clear. We would like to clearly state that the Sisley brand (and the Benetton company) has nothing to do with these images and therefore we refuse to be linked with them.
Please also note that these images infringe Benetton’s rights in the Sisley trademark. Our Legal Department has therefore been retained to take all advisable actions to protect the company’s rights and interests.
The next Sisley campaign will instead have a very special testimonial, Stephanie Seymour, worldwide recognized as an icon of fashion and beauty.
For further information: paoletti@sisley.com
http://www.sisley.com
http://www.benettongroup.com/press
http://www.benettonpress.mobi