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Developing a Line Sheet:

Line Sheets play an important part in any start up companies? sales. It could be the reason u don?t receive an order or the reason that u do. I?m going to discuss ways to make sure u get that order which could be at a tradeshow or through an informative email to the buyer of the store u are wanting to retail in.

First let?s go through a couple of must haves on a line sheet:

• Of course your line!
• Price
• Size
• Availability (when can it be shipped)
• Description fabric/details/trims
• Address & Number (if your going to be handing them out or giving them away)
• Product Order Numbers (Takes the pain out of reorders)

Mainly when organizing a line sheet make sure and include any info the retailer would want to know?.don?t leave them asking questions from info that could have been included in the line sheet. A lot of the info is common sense for any fashion company so it?s not hard it just takes thought and it is some of the grunt work of being in the fashion business.

There are many of ways to construct your line sheet?I have seen some that are graphic based from Illustrator or Photoshop. Some lines use real photos which can be more helpful when sending an email but since your going to be at a tradeshow with your garments at hand (hint) the graphic layout will do just fine. Below is a pic of one of my partners first line sheets which they made for a tradeshow in Atlanta, Ga Men?s Alpha www.americasmart.com.

Remember this is one of their first?.so go easy on them, but it?s actually not that bad. The graphics are clean besides a couple of blemishes and they seem to have most of the information that I mentioned above. Notice the order numbers on each product which helps when writing orders at tradeshow and is speedy for reorders. Also how they have the close up of the main graphic which is always good to see the product detail. There is many ways to create a line sheet this will help u get started with the basics and add your own twist to make it that much more interesting!

Here is a pic of Lrg line sheet sketches before they were LRG!

A little something extra:

Fashion Industry Ceo

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