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During the 1848 California Gold Rush while everyone was digging there lives away and more leaving poor than rich, a man by the name of Loeb “Levi” Strauss saw an opportunity knocking. With all the miners looking for gold and all of them picking up and leaving from there hometowns rushing toward Northern California they were all in need of a durable denim jean and Levi Strauss was the answer.

Loeb “Levi” Strauss wasn’t the founder of the Levi jean company, but was the creative mind who noticed an opportunity and propelled there business into becoming one of the fashion industry dominators. It was part of a family business with Levi being the youngest of the siblings and pretty much responsible for the quick expansion of the Levi empire opening up his own independent shop in 1853. Levi Strauss owns half the patent for the process of securing the seams of denim pants and riveting them on the pockets and the base of the crotch area. He shared the patent with Jacob Davis a tailor who couldn’t afford to apply for a patent so he proposed an offer that Levi couldn’t refuse.

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