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Nick Loftis founder of Greedy Genius the footwear phenomenon that had me confused on how a sneaker company can go from 0 to sold out on the launch date. Now I see all that glitters is not gold, because according to some facts I received Nick Loftis was also an original founder of the Apple Bottoms and Vokal clothing brand. If you remember correctly both clothing companies were founded by Nelly the multi-platinum….millionaire rap star. It just made no sense to me how a footwear company could go from ground zero to very successful in less than a years time and having such a successful launch.

I always wondered why they made it there mission to stay underground and be part of the street culture when developing their brand. I know with most street wear brands it is the culture itself that makes so many of the brands a big hit and Greedy Genius is no exception to the rule. Other than the fact the three founders already have/had very successful careers in the fashion industry. Hue was a former designer and consultant for Nike Bluehouse. Mikhayel Tesfaye was co-creator behind major clothing brands including Rocawear, and Zoo York. Last but not least Brandon Chang is an Asian artist and protege to international star Michelle Yeoh. Add all these names together and you see why you have the next sneaker head addiction.

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