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Determining the price of your garments will vary pending you have the answer too a couple of questions.

What market is your clothing retailing in? (street wear, bridal wear, maternity wear) etc. ( this will help you with the question below and also where should your price points begin at.

Who are your competitors? Urban wear (Ecko) designer wear (Gucci) or juniors (Baby Phat) just for an example. (You want to have a competitive price not too high or low depending on your competition)
Retailers price points? You cannot meet with a retailer who sells shirts in the $24-$32 range when your shirts wholesale is $30-36 (meaning a retail of $60-$72). It would just be a waste of time for the both of you
What is your profit margin? Basically how much do you want too profit off of each garment sold at wholesale. If you want to make 50% back of what u paid and end up with less or 100% and break even (meaning not losing or gaining any money on a sale) or cost & sales are equal or u want 150% return on your cost which will leave u with a profit.

The wholesale of your shirts usually determines what price they will be available for at retail. Make sure your price points are competitively matched with other brands in the same market or you might find your garments left on the shelves. Also don?t waste time meeting with retailers who do not sale brands with price points that are comparable with yours. Your wholesale value is determined by your manufacturing cost per garment and then you decide what u would like your profit margin to be. Your markup per shirt could be anywhere from 2x?s to 2.5x?s (it?s your choice just don?t get too greedy or u will find yourself with no orders) what u paid for each garment or higher. Which most retailers double whatever your selling price is and sometimes even more than double it. It truly depends on the mark up of the garment and the store price points. In a certain case u might pay $5 for each garment and markup for your company is 2.5x the cost which is a wholesale of $12.50.Which could result in a retailer selling it anywhere from $24-$32. All the above play a factor in determining your garments wholesale price, but the decision is ultimately up to u this is just too keep your pricing in a competitively selling range not too high or low is the key in your own respectable market.

Fashion Industry Ceo

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4 Responses to “I want to sell to stores?but how do I determine my garment wholesale prices?”

  1. tony Says:

    I’m actually stuck in this whole sale pricing now, due to the fact that the competitors are able to offer a very low wholesale price becoz they are the quantity, whereas my small startup only enables small quantity at the moment. The price competition is tough. Any advice?

  2. Fashion Industry Ceo Says:

    If you can’t increase your productivity in order too match prices than your next thing would be to see where u could shave off some dollars..like do you really need hangtags right now or use patches instead of embroidery! or find a new manufacturer closer to where u live so you can take money off by cutting shipping cost and if all else fails you just have too compete by having better quality clothing if your shirts are worth the wholesale$ retailers won’t mind paying the extra dollar or two. Hope this helps

  3. ACITO Says:

    WHATS IS THE AVERAGE PROFIT FOR A T-SHIRT IN 40-45 DOLLAR RANGE. I BELEIVE IN MY PRODUCT AND FFELS IT BELONGS IN A HIGHER CLASS. AT THE SAME TIME I DONT WANT TO SCARE OF POTENTIAL BUYERS.

  4. Fashion06 Says:

    You should check out these two articles on setting product prices and minimums part 1 and part 2.

    http://www.dobizo.com/starting-your-own-line/setting-wholesale-prices-order-minimums-part-2-2/

    http://www.dobizo.com/starting-your-own-line/setting-wholesale-prices-order-minimums-part-1-2/

    I explain markups and profits in there. Since profit margins differ from one company to another…it all depends on your business.

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