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Some of these mass merchandises want a piece of every dollar. Not to be out done by Wal Mart as if they already weren’t Kmart is planning on launching a surf inspired clothing company called Boarding by this summer.

Depending on initial consumer reaction the clothing may be rolled out to more than 1,400 of its store locations in later seasons. Prices will range from $12.99-$22.99 at retail. Boarding is a product of Miami based Orange Clothing President Scott-Deutsch Says ” The same quality and look of Quicksilver and Volcom, but at half the price.

How many are checking for a Kmart surf wear brand?

Source: DNR

Popularity: 10% [?]