2007
Tip of the Day: Giving your customer a little something extra!
Posted by: Fashion06 in Tip of the Day |
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Your own custom labels or a hangtag goes a long way in building brand awareness. I notice most brands make the mistake of leaving manufacturers tags on their blank goods (At least take them out!) or custom clothing lines decide to save a little money and leave the garment with no label. A small thing like a custom label or hangtag that can really WOW the customer you are selling too and it makes your brand look that much more established. Some retailers will not accept brands without labels from my earlier experiences, being that some think it?s just not acceptable for their retail store. Such a small thing can go a long way and your customer want mind spending their hard earned money if the garment is giving quality for what its worth.
Taffeta labels:
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Leather Labels:
If you don?t have the money in the beginning stages of your line try an alternative like tag less printed or transferred labels some are just as good, if not better and are definitely comfortable we spoke on these earlier here. In the end your customer will appreciate the effort.
Fashion Industry Ceo
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January 7th, 2007 at 10:53 am
Just noticed this post regarding labels etc.. There is nothing wrong with using blanks from different suppliers, and in many cases far more cost effective. It is also perfectly legal to do so. Many people who don’t remove the existing manufacturers label might be thinking along these lines.
You need to find a source that will remove the label, resew in your new one, and do it quite neatly. Messy replacement wreaks of amateurism and spend the 25 cents on average, to get this done. I don’t know why anyone would leave a label off altogether .
As for the type of main label you use, heat transfer labels are definitely more expensive than printed or woven labels, and they have limitations on application.First you have the cost of appliation. Some contractors/sources can only affix heat transfers on panels due to the equipment they have.Some can do HT’s if they have a Cap( hat) machine transfer machine.
You will really need to test any HT labels as well. If they wash off after a few launderings, consumers will have a negative reaction. Ask suppliers for samples and tell them you want to test them on your contractors HT equipment. I have seen a lot of crappy HT’s, both made here in North America and Asia. And do yourself another favour. Include a hangtag. Most retailers require them to put their pricing info on and this is also part of your branding.
Lastly, inquire with some blank suppliers what minimums are required for them to put your label in at their manufacturing source. US Customs require that any apparel being brought into the USA must be equipped with a label denoting Country of Orign, and it must be visible at Center/back of the garment. I think woven/printed labels give you more flexibilty as well .
January 7th, 2007 at 5:36 pm
Thom from my experience heat transfers label are cheaper…from most manufacturers I worked with…so their I have to disagree great post nonetheless!
January 8th, 2007 at 8:17 am
You probably have a great supplier of HT lables that doesn’t mark up much. As you know it depends on # of colors ,size etc… ,but prices I have found to be consistent are usually 15-24 cents area. Then application costs. Cold peel, hot peel, usually 20-25 cents, give or take a nickel. A top quality woven label, average size, runs 5-15 cents tops. Unless you are running only a few hundred.
If you have source that does HT’s and does them cost effectively, please email me CEO, as I would love to try their products. I look to save a dime a garment every day. As well, good topic you posted. Basic but very important stuff to a new designer.
January 8th, 2007 at 10:38 am
When we started out we went straight to using woven labels (damask quality)…they were one color black label with a white logo…very good quality. The manufacturer we were using suggested using heated transfer labels as a cheaper alternative and talked about how some customers find them just as comfortable as a tagless printed shirt.
January 8th, 2007 at 3:42 pm
Now you have to educate me here CEO. What is the difference between a tagless printed t-shirt and one with a heat transfer label? Is the same info screened on a panel and then sewn (for tagless printed). The other is heat transferred .
What about application costs for the HT labels ? I dont know anyone who does this for free unless you got it bundled in somewhere.
Hey I agree a HT label can imporove a garment’s overall appearance.
January 9th, 2007 at 4:56 pm
Ive been searching the internet for manufactures that will produce blanks with my label in but have no success does anyone have links so a manufacturer that would do this?
January 9th, 2007 at 6:26 pm
Try http://www.rawtalentinc.com they will produce your line with your label…and did you check out the industry page…look at http://www.dobizo.com/?page_id=152/
and you should find someone near your location.
May 17th, 2007 at 10:34 am
I agree, you need to start brand building very early on.