2006
Tip of the Day: Trade show promotion before the actual show (setting appointments)
Posted by: Fashion06 in Tip of the Day |
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Don’t just show up to the trade show empty handed or you will most likely leave empty handed.
Setting appointments before hand plays an important role in landing accounts at trade shows. Most buyers have set appointments with their main clients (major clothing lines) and have time slots while attending shows to spend with each manufacturer. Most new lines are not going to be their main priority (buyers walk right past your booth) and if they never heard of you a nice postcard (most trade shows offer a certain amount free as an incentive to buy more) inviting them to your booth followed by a call and setting an appointment is a sure way to get their attention and hopefully their business!
I’m probably going to make this a series and actually write an article to give more on the process of setting an appointment.
Fashion Industry Ceo
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December 20th, 2006 at 1:47 pm
Cool waiting on the series as we speak
December 21st, 2006 at 1:06 am
Hey there, great site, FUCK the haters!
Listen… I know you know what you?re talking about as you prooved it to me. Tell people here (in the series) you plan… also how to set up appointments and how to approach buyers… that could be interesting, too… what you think, what do other readers think? I know my email won?t be published here, so if you wanna contact me anybody craigslst@gmail.com . I am new to all this, trying to build up a line.
December 21st, 2006 at 1:07 am
I KNOW THIS ONE WILL BE MODERATED, SENT ONE TOO EARLY PLEASE USE THIS ONE I ADDED SOMETHING… Hey there, great site, FUCK the haters!
Listen… I know you know what you?re talking about as you prooved it to me. Tell people here (in the series) you plan… also how to set up appointments and how to approach buyers (what would they expect from you when you show up, like free samples, catalogue, how to be prepared… etc… what?s your experience)… that could be interesting, too… what you think, what do other readers think? I know my email won?t be published here, so if you wanna contact me anybody craigslst@gmail.com . I am new to all this, trying to build up a line.
December 21st, 2006 at 3:43 pm
now how do u go about knowing what retailer are going to the show that u are attending? is there a list that some out or something
December 21st, 2006 at 6:45 pm
Yep most trade shows provide an exhibitor list once you have paid for your booth…some have them online for free….i will post one up if I can find it online.
December 21st, 2006 at 11:18 pm
aight cool