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I was reading the hundreds blog and came across their new slim fit white skinny classic denim about a week or so ago…I can’t remember exactly. First thing that came to my mind was (….hmm is white denim really “in” or popular). To me not really, but I guess it really all depends on the lifestyle and trends your brand is catering too.

Today I once again took a glance at the blog to find that the white denim jeans were made so that you can change the color with RIT dye. I think the idea in is kind of a spin-off of their ever popular bandanna printed hoodies/shirts with the color changing dye capabilities. On the blog they show pics of the finished product after the dye has been applied. The blue and the purple look the best so far…the green is kind’ve blotchy, but I guess the final results are in the hands of the consumer. I think this is a way of using creativity and cutting cost. They could’ve easily creating the denim in different colors, but instead they left it in the hands of the consumer and best of the consumer can choose whatever color best suits their needs.

Fashion Industry Ceo

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